My thoughts on Frontières …
Attending Frontières is one of the most rewarding experiences of my film career so far. When I applied for the From Our Dark Side Competition, I knew that we would be able to attend Frontières as guests to observe and learn. Shortly before we left for the event, myself and the other winners were told that we had been invited to actually pitch our projects, LIVE, to a panel of industry professionals and a room full of producers, distributors and financiers attending the market. We also received official placement in the market guide. Seeing the other live pitches was essentially a master class in pitching: Frontières is a competitive market – filmmakers from all over the world submit and only 20 projects are chosen to pitch to a live audience of industry professionals. This year for the first time, the festival directors added a “Directed By Women” section and we were the first group to participate. To have ourselves and our work highlighted this way was a huge honour and increased the value of the experience tremendously. It essentially transformed me from a guest to a VIP.
I love pitching, especially in person, so I was thrilled at the opportunity to pitch my upcoming feature project Switchback to a room full of professionals along with a panel of jurors. I was given immediate feedback and asked questions that allowed me to go into greater detail on my story and understand what resonated with people. I received excellent feedback and encouragement and then had 28 one-on-one meetings with industry people from around the world. Many expressed interest in reading my script, producing it or even funding it. Even those who could not “do business” with me (because they only fund European filmmakers for example) took the time to come by my table and tell me they were intrigued by my script and looked forward to seeing the film when finished. Several meetings allowed me to talk about other projects I have in development or about my previous feature film FSM. Among the most exciting meetings I took were with the head of Fox Searchlight, the lead programmer for the Tribeca Film Festival and several prestigious international distributors and agents whose films have been nominated for Oscars or premiered at TIFF or Cannes Film Festival.
A particular highlight for me was popping over to Fantasia Fest to see a short film program in which one of my fellow FODS winners had a film playing. In a weekend filled with possibility, it was inspiring to see something concrete that grounded what we were hoping and dreaming for in a tangible reality. A great reminder of why we are working so hard to pitch our films.
I also felt so warmly welcomed by the Frontières staff and programming team – they made such an effort to make us feel like we belonged there and our projects mattered – this is no small thing in a competitive industry! Simply by virtue of being in the company we were in, and treated like professionals, I felt a surge of confidence in my project and in my future as a writer/director not just in Canada, but Internationally.
Melanie M. Jones
For more information on the From Our Dark Side Genre Concept Competition, click here.