Meet Digital Media Strategist, #FromOurDarkSide mentor, Annelise Larson

Annelise LarsonIf you’re enjoying #FromOurDarkSide’s daily Facebook links to women working in genre worldwide, you’ve got Annelise Larson to thank for! Annelise joined the From Our Dark Side mentor pool last year and has been one of our most prolific mentors – guiding all of the 2015 mentorship recipients towards a successful digital strategy for their films.

Annelise comes from a background as an indie producer and writer but has worked in the field of digital marketing for over 20 years. Her focus is helping content creators and storytellers define, find, attract and engage their audiences and work toward strategic and sustainable digital business models. Her groundbreaking online course, Becoming a Storypreneur: Digital Marketing for Screen Media is running its fourth cohort across Canada, with a cohort from Sweden scheduled to start in the new year. Continue reading

#FromOurDarkSide’s Bend-a-Trope Challenge

This is my advice, two easy steps: Before you cast, go through names and make them female to really see which characters need to be men. Then the crowd scenes, make those half female. Just by doing those two things, you have more nonstereotypical characters.” – Geena Davis on how to address gender inequality in Hollywood

We love this quote from Geena Davis and her ongoing pursuit of supporting more gender balance in the media industry. Re-examining all characters and stereotypes from a gender perspective is a great place to begin. Continue reading

#FromOurDarkSide Bridges the Gender Divide

cropped-darkside-website.jpgThe From Our Dark Side Genre Concept Competition closed submissions on January 16 and we were blown away by the response. Over 250 entries from across the country. Women clearly have stories they want to tell and voices they want to be heard.  Continue reading

A Brief Herstory of Women in Sci-Fi & Fantasy

A few weeks ago, we took a look at the long history of women in horror. Today, we look at women’s past (and present) in the speculative fiction genres of science fiction and fantasy.


Our Speculative Roots

Our relationship with these stories goes back, once again, to Mary Shelley’s Frankenstein and beyond. Whether writing as themselves or often under pseudonyms, women have been there from the beginning. Virginia Woolf wrote fantastical sci-fi under the nom de plume E.V. Odle including the works The Puppeteer God (an influence for The Matrix) and The Houyhnhnm (an inspiration for The Planet of the Apes). Other notable early foremothers include Gertrude Bennet who wrote as Francis Stevens and is seen as the inventor of “dark fantasy,” Continue reading

A Brief Herstory of Horror

scared-audienceHorror stories have been around for a very long time. Whether folk tales in their original creepy form, gothic novels from the 18th and 19th centuries or modern scary movies, people love stories that give them goosebumps, get their heart pumping, make them gasp and scream.

Continue reading


Digital Media Graphic ImageExploring Platform and Content with Sue Biely and Annelise Larson

Friday, March 9th, 2012 from 9:30 am to 4:30 pm in the Fasken Martineau Boardroom, 550 Burrard Street, Vancouver, BC. Registration is open. Click here for tickets.

Storytelling has never been more exciting or more demanding. Technology offers many new opportunities and challenges. The variety of content delivery options, platforms and devices can be intimidating and overwhelming.

"If a story is not about the hearer…Where do you start? How does the story dictate which platforms you should be using? What works for each platform and how can this affect and change your story? Who and where is your audience? What devices are they using and how? How do all of these elements intersect to create a viable project?

All of these questions and more will be explored during this one day digital media masterclass in platform and content.

The workshop will include hands-on experience with a ‘learn by doing and exploring’ approach. Play games, surf websites, try various apps. Get frustrated; be inspired; challenge your preconceptions of what the possibilities and limitations are for each platform. Then tap into the wisdom of the group to share your experiences and start to build a richer understanding of the relationship between platform and content.

Image of people in workshop

Mentors in digital storytelling and marketplace will share their experience and help provide an informed context for larger group discussions and applied exploration. Topics could include how to build a content universe from the initial idea; understanding who the target audience is and what this audience expects; and how to strengthen conceptual understanding for how content and technology meet.

This rapid experiential learning will expand your idea and understanding of digital storytelling. At the end of the day, the final synthesis and collective group wisdom will give all participants a deeper understanding of what is possible and how to better leverage each platform for the content you want to deliver and the story you want to tell.

Picture of Sue BielySue Biely, Nudge Consulting

15 years of experience in the independent media sector, Sue has been a funder, producer, broadcaster, innovator, new media entrepreneur, and teacher and has recently turned her energies to creating opportunities to gather creative minds to educate and innovate in the media-sphere. With an understanding of how media works in Canada, from the policy, funding and production angles, Sue has an understanding of the foundational context change is happening within. As a speaker, facilitator, curriculum designer and consultant, Sue has worked with community stakeholders all across Canada.

Annelise Larson, Veria Search Media Marketing

Annelise began her career as a film and television producer/director, but transitioned to the Internet in 1995. Considered an digital marketing pioneer, she has experience in all aspects of internet promotion with a focus on search and social media marketing. She has planned and implemented strategies for clients of all sizes, across countless industries in the US and Canada, and works regularly with many funders and companies in the Canadian film and television industry. She teaches, writes and speaks regularly on digital marketing, especially about how it can be of benefit to screen media.

WIFTV Members $145 + hst Regular Rate $195 + hst Tickets

Includes Masterclass, lunch, and snacks.

Generously sponsored by British Columbia Film + Media and Fasken Martineau